Chairman's Message

Welcome to the Corporate Website of Al Seer Group.


It gives me a sense of immense satisfaction and pride to share with you the phenomenal growth that Al Seer as an organization has witnessed, in the face of the highly competitive times that the UAE FMCG industry has experienced in the past decade.


Since it’s inception in 1961, the Group has successfully managed, sustained and enhanced it’s portfolio of partnerships, providing best of breed sales and distribution services to some of the finest brands in the world.


Our success can be attributed to our ability to stay ahead of competition by consistently investing in people, technology and processes. Our strength lies in our diversity - talent drawn from nationalities around the world contributing to a vibrant organization that is geared to respond to business imperatives. Our logistics & warehousing facilities across geographic locations, enables us to deliver enhanced services, seamless integration and operational excellence. Our business processes are powered by SAP, giving us the agility to respond to business opportunities with speed and precision.


In line with our vision to be the preferred brand building partner of FMCG brands in the Lower Gulf, we have been able to capitalize on growth opportunities by expanding our business horizons to Oman in addition to consolidating our distribution presence in the UAE.


As an organization, our strategic differentiation lies in our ability to work collaboratively with our partners for cost efficiencies, speed to market and capitalizing on business opportunities. We are committed to the pursuit of excellence.