CEO's Message

Welcome to the Al Seer Group web site.Thank you for having taken the time and I’m confident that the information presented here will leave you with a greater insight into our group companies and the broad range of products and services we offer and the markets we serve.


Founded in 1961, Al Seer group has a legacy of over 50 years of building & maintaining; in successfully distributing FMCG brands across the Lower Gulf consisting of UAE and Oman. We are proud of our reputation as the largest distributor and the preferred brand building partner in this region, successfully maintaining partnerships which range from new businesses to 50 year old partnerships.


Our corporate culture is one of dedication, respect and continuous improvement. We measure our success by our customers’ and partners’ successes. In a time marked by rapidly changing technology, I am proud to say that our companies have kept ahead of the technological advances and can be seen as the pioneer in systems and processes in the Gulf.


These advancements supported by the right set of people, sharing our vision and culture have led to our all round success year on year. We have a strong commitment towards increasing our top line by growing base business supported by selected acquisitions, new businesses and expansion into new geographies and product categories. We appreciate the support and trust that our partners have in us and the relationship that we enjoy with our customers.


We believe in giving relevant share of mind to all our partners and have therefore structured the companies into Strategic Business Units with dedicated front end sales and merchandising structures to focus and channel their efforts on a pre-determined set of products; leading to quality inputs and a professional approach. In order to better serve our partners and customers, Al Seer Group is investing heavily in its employees, internal processes, tools, and IT systems. We are strengthening our existing core competencies as well as investing in the development of new capabilities to meet increasing requirements. Al Seer Group strives to be recognized as an employer of choice and has established programs designed to attract and retain a highly skilled and motivated workforce. Our people are our greatest asset.


Al Seer Group is poised to traverse a sharp growth trajectory and as an organization will continue to develop capabilities necessary to meet challenges of the future.